Whitbread PLC boosts content distribution efficiency with Shiji Content Hub partnership

BERLIN, Germany, August 20, 2024 – Shiji, the hospitality technology innovator, is proud to announce that Whitbread PLC has chosen Shiji Content Hub, the newest complete content management solution of Shiji Distribution Solutions, to revolutionize its content distribution strategy. Whitbread PLC, the owner of Premier Inn—the largest hotel group in the UK—has experienced significant growth through the partnership with Shiji Distribution Solutions. Since June 2021, Premier Inn has been using Shiji Dynamic ARI Distribution to consistently connect with new customers. In August 2023, the partnership expanded to include Shiji Content Hub, enabling Whitbread to further extend its customer reach and improve connectivity with previously inaccessible distributors.

Shiji Content Hub is an All-in-One content distribution solution for accommodation providers. Building on the legacy of Shiji IcePortal, Shiji Content Hub delivers a state-of-the-art platform that sources, curates, manages, and automates the distribution of all content fields – visual, textual, amenities, facilities, taxes, and policy content. Whitbread has been actively involved in Shiji's Beta Program for Content Hub, becoming an early adopter of the platform. This has empowered Whitbread to distribute hotel content seamlessly across its entire portfolio, including back-to-brand initiatives. They have also leveraged several Premier Inn-specific enhancements provided by Shiji to optimize their distribution strategy.

Whitbread's decision to adopt Shiji Content Hub has been driven by the platform's effectiveness and Shiji's dedicated support. "Shiji Content Hub has enabled us to connect with many distributors we could not reach previously," said Stephen Addison, Head of Sales & Distribution at Premier Inn. "This has significantly enhanced our operational efficiency, benefiting both Whitbread and our distribution partners. Shiji is an agile, flexible, and highly supportive partner, and Whitbread is delighted to work with them to improve the distribution of our static and visual content."

"The partnership with Whitbread demonstrates the impact of our Shiji Content Hub in enhancing content distribution capabilities," said Natalie Kimball, VP, Strategic Account Management, Shiji Distribution Solutions. "Our platform's ability to connect hotels with the key global distributors has significantly improved Whitbread's operational efficiency. We are committed to supporting Whitbread with our agile and innovative solutions, ensuring their success in the dynamic hospitality market."

Whitbread's journey with Shiji Content Hub exemplifies the power of collaboration and innovation in the hospitality industry. As the partnership continues to grow, both companies remain committed to driving excellence and enhancing the guest experience through advanced technology. For more information about Shiji Content Hub, visit: Shiji Content Hub (shijigroup.com)

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About Shiji

Shiji is a multi-national technology company that provides software solutions and services for enterprise companies in the hospitality, food service, retail, and entertainment industries, ranging from hospitality technology platforms, hotel property management solutions, food and beverage and retail systems, payment gateways, data management, online distribution and more. Founded in 1998 as a network solutions provider for hotels, Shiji today comprises over 5,000 employees in 80+ subsidiaries and brands in over 31 countries, serving more than 91,000 hotels, 200,000 restaurants, and 600,000 retail outlets. For more information visit shijigroup.com

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About Whitbread

Whitbread is the owner of Premier Inn, the UK’s biggest hotel brand, with a growing presence in Germany, offering quality accommodation at affordable prices. With over 85,000 rooms in the UK and 10,500 rooms in Germany in great locations, you’ll never be far from a Premier Inn. We employ over 38,000 people across the UK and Germany and serve over five million customers every month, people are at the heart of our business.

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