Horizon has enabled us to connect with many distributors we could not reach previously. This has significantly enhanced our operational efficiency, benefiting both Whitbread and our distribution partners.
Simplified distributionfor maximum visibility
Effortless distribution, accurate rates, and global reach made simple.

Trusted by the world’s top hotel groups
Horizon Distribution
Connect to both supply and demand partners in one easy-to-use platform.
Start simplifying your distribution.
Trusted by the world’s top hotels
From luxury to budget, 10-room boutiques to multinational chains, Horizon Distribution works for hoteliers around the world.
1 billion+
Monthly messages sent globally
30+
Exclusive Chinese TMC partners
20
Years providing exceptional service
Industry leading global support, delivered locally
Your guests receive exceptional service. Shouldn’t you?
Direct market access
Boost revenue and bookings by accessing travelers worldwide.

Direct connectivity with platforms worldwide
Horizon connects your hotel to major OTAs and super-apps, including Trip.com, Fliggy, and Meituan in China, along with global players like Expedia, and Booking.com. Tap into vast travel markets with ease, reaching millions of potential guests and driving bookings from the region’s most influential platforms.
Simplified contracting
A single point of integration simplifies your hotel’s contracting process with demand partners. Reduce the time and effort needed to establish multiple partnerships, enabling your hotel to enter new markets more efficiently and focus on attracting new guests.
Accurate, curated content
Ensure that your property details—descriptions, images, policies, and amenities—are accurate, up-to-date, and ready to use. Easily tailor content to your website or specific customer needs, creating a seamless and consistent experience across all channels.

Horizon Distribution is the ultimate connectivity platform. It’s like the backstage crew making sure every booking, every channel, and every connection works for hotels and travel partners. We’ve built it to handle the scale & complexity of modern distribution while making it look effortless. Seeing our technology continue to evolve & innovate makes me incredibly proud to be part of the team.
Anson Lau
Managing Director - Horizon Distribution
Drive direct bookings from China and beyond
Go beyond OTAs, GDS, and wholesale. Drive direct bookings and payments with native WeChat and TikTok integrations, with more to come.

Deep WeChat integration
Enable a vast base of Chinese consumers to book and pay for rooms directly via WeChat. Ensure accurate booking information with CRS integration and leverage WeChat Pay and Mini Programs for effective marketing, customer engagement, and a seamless booking experience.
Chinese TMC Marketplace
Integrate booking and payment functionalities seamlessly with Book & Pay, Shiji’s B2B distribution marketplace. This all-in-one platform connects suppliers and unique distributors in China, channels you cannot access with any other platform.
TikTok via Douyin integration
Engage a younger, tech-savvy audience through creative video content. Capture attention with visually appealing and interactive short videos to build a strong online presence to drive brand awareness.
Horizon Distribution + Iceportal Content
The only solution for both rates and digital content.
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Frequently Asked Questions
How does Horizon Distribution ensure real-time updates?
Horizon Distribution provides real-time connectivity between suppliers and demand partners, allowing for instant updates to rates, availability, and inventory. This ensures that all partners have access to the most current information, reducing the risk of overbookings and enhancing the guest experience.
What types of partners can connect through Horizon Distribution?
Horizon Distribution supports a wide range of demand partners, including online travel agencies (OTAs), global distribution systems (GDS), Travel Management Companies (TMC), Wholesalers and other booking platforms. This extensive network allows suppliers to maximize their reach and visibility across various channels.
How does Horizon Distribution handle pricing transparency?
Horizon Distribution is designed with enhanced mapping so ensure your negotiated rate plans are being provided to the correct contracted party.
What support does Horizon Distribution offer for onboarding new partners?
Horizon Distribution provides dedicated support during the onboarding process for new partners. This includes an Implementation Manager that is assigned to assist you, training resources, and ongoing support to ensure a smooth integration and successful collaboration between suppliers and demand partners.
Can Horizon Distribution accommodate different pricing models?
Yes, Horizon Distribution is flexible and can accommodate various pricing models, including dynamic pricing, fixed rates, mobile and promotional offers. This adaptability allows suppliers to implement their preferred pricing strategies while ensuring that all partners receive accurate and timely information.
How does Horizon Distribution enhance data security for transactions?
Horizon Distribution prioritizes data security by implementing robust encryption protocols and secure connections for all transactions. This ensures that sensitive information, such as payment details and personal data, is protected throughout the distribution process, providing peace of mind for both suppliers and guests.
New to Shiji?
Founded in 1998, Shiji has grown to over 5,000 employees serving 90,000+ hotels worldwide.