Shiji appoints Steven Hopkinson as Senior Vice President, APAC & Middle East, expanding regional leadership

SINGAPORE, February 24 – Shiji, the global hospitality technology leader, has announced the appointment of Steven Hopkinson as Senior Vice President, APAC & Middle East. With a strong background in hospitality technology and business expansion, Hopkinson will lead Shiji’s continued growth across these key regions, reinforcing the company’s commitment to innovation and customer success.

Steven brings a wealth of experience in hospitality and technology, most recently serving as Senior Vice President for EMEA & AsiaPac at Groups360, where he led sales operations. Prior to that, he co-founded an innovative Group Housing solution for the hotel industry which was acquired by Groups360 in Jan 2020. His deep expertise in driving technology adoption, building strategic partnerships, and scaling businesses will be instrumental in continuing Shiji’s growth in Asia Pacific and the Middle East.

“We are excited to welcome Steven to the Shiji leadership team,” said Kevin King, CEO of Shiji International. “His extensive experience in building and growing technology businesses in hospitality, combined with his proven ability to drive growth, makes him the ideal leader to further develop our APAC and Middle East markets. With his leadership, we will continue to enhance our regional support, expand our customer relationships, and deliver world-class technology solutions to hoteliers in these dynamic regions.”

Steven’s career in technology and digital content began in the early 1990s building innovative logistics software for the global freight forwarding industry before going on to be part of the founding team at PhotoDisc, which was successfully acquired by Getty Images. He went on to play a pivotal role in expanding Getty Images’ business across Asia Pacific over the following decade. He has also held senior leadership positions at other media and technology businesses and startups. His deep understanding of both established and emerging markets will play a key role in Shiji’s strategic expansion efforts.

“I’m thrilled to join Shiji at such an exciting time,” said Steven. “The APAC and Middle East regions are dynamic, fast-growing markets with a strong demand for innovative hospitality technology. Shiji’s commitment to delivering best-in-class solutions and local support aligns perfectly with my passion for helping hoteliers leverage technology to enhance operations and guest experiences. I look forward to working closely with our customers and partners to drive success in these key regions.”

Steven’s appointment underscores Shiji’s ongoing investment in regional leadership, customer relationships, and hospitality innovation. His expertise will be essential in expanding the company’s reach and ensuring that hoteliers in APAC and the Middle East continue to receive cutting-edge solutions and dedicated support. For more information about Shiji and its hospitality solutions, visit www.shijigroup.com.

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About Shiji‍
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Shiji is a multi-national technology company that provides software solutions and services for enterprise companies in the hospitality, food service, retail, and entertainment industries, ranging from hospitality technology platforms, hotel property management solutions, food and beverage and retail systems, payment gateways, data management, online distribution, and more. Founded in 1998 as a network solutions provider for hotels, Shiji today comprises over 5,000 employees in 80+ subsidiaries and brands in over 31 countries, serving more than 91,000 hotels, 200,000 restaurants, and 600,000 retail outlets. For more information, visit shijigroup.com.

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