Iceportal makes the management and distribution of our visual assets much simpler on a day to day basis. We are glad to count on such a great team!
Effortless content distributionand management
Bring your brand to life everywhere travelers book. Seamlessly share your images, videos, text, attributes, and more across hundreds of channels.

Trusted by the world’s top hotel groups
Why Iceportal?
The ultimate platform for organizing, optimizing, and sharing your visual and descriptive content.
A one-click solution
Effortlessly publish accurate, high-quality content across hundreds of channels.
Take control of your content across every channel.
Powering hospitality content distribution worldwide
From luxury to budget, from 10-room boutiques to multinational chains, Iceportal Content works for hoteliers around the world.
1.8 million+
Images distributed
55,000+
Hotel properties
450+
Channels worldwide
Accurate data, seamless distribution
Ensure consistent and accurate information across all distribution channels.
No more discrepancies
Changes to your hotel’s information or visuals in your PMS or external platform are automatically reflected across all connected channels. Real-time synchronization eliminates discrepancies and outdated content, keeping your property details consistent across OTAs, GDSs, and your own site.
One platform for all of your content
Descriptive data, amenities, policies, taxes, facilities, and visuals—all in one place. Iceportal supports over 2,000 attributes for onsite/offsite amenities, enabling merchandising beyond just rooms. Ensure better oversight of your assets, uniformity across channels, and fewer errors.

Global reach and connectivity
With a vast network of distribution partners and connectivity to key markets like Asia Pacific and China, Iceportal enables you to expand your reach and access a diverse range of distribution channels. Enhance your market presence and connect with new opportunities worldwide.
Industry leading global support, delivered locally
Your guests receive exceptional service. Shouldn’t you?

At one of my first industry events over 20 years ago I heard about ‘broken content’. After years of development, input from strategic supply and demand customers, and thoughtful design we have brought a real solution to the market! Iceportal makes broken content a thing of the past.
Natalie Kimball
Vice President, Strategic Account Management, Iceportal Content
Your one-stop shop
Static, descriptive, and visual content in a single platform.


All the attributes you need
Over 2,000 attributes for onsite and offsite amenities to convert more bookings.
Multilingual support
A user experience in six languages and content distribution in twelve. Ensure your hotel’s information is accurately presented worldwide, helping you connect with diverse markets.
Beyond rooms
Support for various outlets including dining, casino, pool, golf, spa, car park, and more.

Automatic updates
Automation keeps your assets accurate and consistent everywhere. By reducing manual updates and minimizing errors, this feature ensures your staff spends less time on repetitive tasks
Iceportal Content + Horizon Distribution
The ultimate solution for digital content and rates
Explore more distribution resources
Research, news, insights and interviews from the hospitality community.
Frequently Asked Questions
How does Iceportal help with maintaining brand consistency?
By providing a single source of truth for content, Iceportal ensures that hotel brands can maintain consistent and accurate information across all distribution channels. It helps prevent discrepancies that could lead to guest dissatisfaction and damage to brand reputation.
What types of content can be managed through Iceportal?
Iceportal allows hotels to manage a variety of content types, including images, videos, 360s, room descriptions, amenities, policies, and pricing information. This comprehensive approach ensures that all aspects of a hotel's offerings are accurately represented across all channels.
How does Iceportal integrate with existing systems?
Iceportal seamlessly integrates with property management systems (PMS) and central reservation systems (CRS), CMS, manual files and a dozen other systems allowing for real-time updates of inventory, rates, and availability. This integration helps ensure that all distribution channels reflect the most current information.
How does Iceportal enhance image visibility and ranking?
Iceportal utilizes advanced image tagging and scoring systems to optimize visual content for search engines and distribution channels. By improving the image score, hotels can enhance their visibility, leading to higher rankings on OTAs and ultimately increasing booking conversions.
What measures does Iceportal take to ensure content accuracy?
Iceportal centralizes all content management, allowing hotels to update information in one place. This reduces the risk of outdated or inconsistent data being displayed across various platforms. Regular audits and automated alerts help ensure that all content remains accurate and up-to-date. IcePortal also imports scoring reports from top OTAs to allow you to see everything in one place.
Can Iceportal support multiple languages and regional content variations?
Yes, Iceportal is designed to accommodate multiple languages and regional content variations. This feature allows hotels to tailor their visual and textual content to meet the specific needs of different markets, ensuring that guests receive relevant and localized information regardless of their location.
New to Shiji?
Founded in 1998, Shiji has grown to over 5,000 employees serving 90,000+ hotels worldwide.