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Effortless content distributionand management

Bring your brand to life everywhere travelers book. Seamlessly share your images, videos, text, attributes, and more across hundreds of channels.

Trusted by the world’s top hotel groups

Powering hospitality content distribution worldwide

From luxury to budget, from 10-room boutiques to multinational chains, Iceportal Content works for hoteliers around the world.

1.8 million+

Images distributed

55,000+

Hotel properties

450+

Channels worldwide

Why did Barceló Hotel Group choose Iceportal Content?

Iceportal makes the management and distribution of our visual assets much simpler on a day to day basis. We are glad to count on such a great team!

Jonathan García, Digital Asset Manager

Barceló Hotel Group

Accurate data, seamless distribution

Ensure consistent and accurate information across all distribution channels.

No more discrepancies

Changes to your hotel’s information or visuals in your PMS or external platform are automatically reflected across all connected channels. Real-time synchronization eliminates discrepancies and outdated content, keeping your property details consistent across OTAs, GDSs, and your own site.

One platform for all of your content

Descriptive data, amenities, policies, taxes, facilities, and visuals—all in one place. Iceportal supports over 2,000 attributes for onsite/offsite amenities, enabling merchandising beyond just rooms. Ensure better oversight of your assets, uniformity across channels, and fewer errors.

Global reach and connectivity

With a vast network of distribution partners and connectivity to key markets like Asia Pacific and China, Iceportal enables you to expand your reach and access a diverse range of distribution channels. Enhance your market presence and connect with new opportunities worldwide.

Industry leading global support, delivered locally

Your guests receive exceptional service. Shouldn’t you?

Global coverage

Shiji offers 24/7 support from centers in 38 countries, providing assistance via phone, email or website in multiple languages.

Get help fast

“My image isn’t showing up on OTA!” “My room type isn’t mapped!” We are here to help.

Instant support, zero downtime

Talk to a live support agent in seconds. Upgrade software without downtime. Focus on providing uninterrupted outstanding service for your guests.

At one of my first industry events over 20 years ago I heard about ‘broken content’. After years of development, input from strategic supply and demand customers, and thoughtful design we have brought a real solution to the market! Iceportal makes broken content a thing of the past.

Natalie Kimball

Vice President, Strategic Account Management, Iceportal Content

Your one-stop shop

Static, descriptive, and visual content in a single platform.

All the attributes you need

Over 2,000 attributes for onsite and offsite amenities to convert more bookings.

Multilingual support

A user experience in six languages and content distribution in twelve. Ensure your hotel’s information is accurately presented worldwide, helping you connect with diverse markets.

Beyond rooms

Support for various outlets including dining, casino, pool, golf, spa, car park, and more.

Automatic updates

Automation keeps your assets accurate and consistent everywhere. By reducing manual updates and minimizing errors, this feature ensures your staff spends less time on repetitive tasks

Iceportal Content + Horizon Distribution

The ultimate solution for digital content and rates

Save time, reduce errors

One system means one source to update for visuals, descriptive content, and rates.

Manage both rates and availability

Connect with multiple demand partners through a single interface and optimize your distribution strategies to maximize revenue.

Access Chinese travelers

Directly access the Chinese market via platforms and OTAs popular in China. Reach millions of potential guests and drive bookings.

News and highlights

4.3.2025

Shiji unveils comprehensive rebrand, unifying its hospitality technology solutions under a single platform

Go to press release page

20.8.2024

Whitbread PLC boosts content distribution efficiency with Shiji Content Hub partnership

Go to press release page

25.6.2024

Shiji launches Content Hub, enabling next-level amenity, descriptive, and policy content distribution for hotels

Go to press release page

26.9.2023

Booking.com Collaborates with Shiji to Enhance Visual Content and Guest Reviews for Hoteliers

Go to press release page

31.1.2020

Shiji Group’s Decade of Transformation and Growth

Go to press release page

Frequently Asked Questions

How does Iceportal help with maintaining brand consistency?

By providing a single source of truth for content, Iceportal ensures that hotel brands can maintain consistent and accurate information across all distribution channels. It helps prevent discrepancies that could lead to guest dissatisfaction and damage to brand reputation.

What types of content can be managed through Iceportal?

Iceportal allows hotels to manage a variety of content types, including images, videos, 360s, room descriptions, amenities, policies, and pricing information. This comprehensive approach ensures that all aspects of a hotel's offerings are accurately represented across all channels.

How does Iceportal integrate with existing systems?

Iceportal seamlessly integrates with property management systems (PMS) and central reservation systems (CRS), CMS, manual files and a dozen other systems allowing for real-time updates of inventory, rates, and availability. This integration helps ensure that all distribution channels reflect the most current information.

How does Iceportal enhance image visibility and ranking?

Iceportal utilizes advanced image tagging and scoring systems to optimize visual content for search engines and distribution channels. By improving the image score, hotels can enhance their visibility, leading to higher rankings on OTAs and ultimately increasing booking conversions.

What measures does Iceportal take to ensure content accuracy?

Iceportal centralizes all content management, allowing hotels to update information in one place. This reduces the risk of outdated or inconsistent data being displayed across various platforms. Regular audits and automated alerts help ensure that all content remains accurate and up-to-date. IcePortal also imports scoring reports from top OTAs to allow you to see everything in one place.

Can Iceportal support multiple languages and regional content variations?

Yes, Iceportal is designed to accommodate multiple languages and regional content variations. This feature allows hotels to tailor their visual and textual content to meet the specific needs of different markets, ensuring that guests receive relevant and localized information regardless of their location.

New to Shiji?

Founded in 1998, Shiji has grown to over 5,000 employees serving 90,000+ hotels worldwide.

Trusted by leading hotels worldwide

Shiji’s technology powers operations in all of the world’s top hotels.

Comprehensive and integrated

From PMS to POS to guest engagement to distribution, we offer everything a hotel needs to succeed.

A Global leader with local expertise

We operate in over 100 countries, combining global scale with a deep understanding of local markets.

Top-tier support is in our DNA

Providing exceptional support isn’t just what we do—it’s who we are

Your data is safe with us

Shiji adheres to the highest international data security standards.

Ready take charge of your content?

Book your individual session today