How Beachcomber Increased its Value Index by Acting upon Guest Feedback
Asia Pacific
Reviewpro Reputation
Global Chains
Resorts
Asia Pacific
Area of operation
8
Number of properties
2100
Number of rooms
Beachcomber Resorts & Hotels implemented ReviewPro solutions to enhance guest feedback management. By using real guest experience data and employing a team of Quality Managers, they improved key performance indicators within six months, maintaining high standards across all properties.
Solutions implemented
Infrasys POS
Reviewpro Reputation
Iceportal Content
Shiji Platform
Daylight PMS
Meridian Experiences
Horizon Distribution
Astral Payments
Twilight Data + AI
The Beachcomber collection of Resorts& Hotels, located in the beautiful surroundings of Mauritius, believes in having a guest-centric approach in order to provide the best guest experience possible. The group opted for ReviewPro’s Online Reputation Management (ORM) Solution and Guest Survey Solution (GSS) in July 2018 to gain deeper insights into guest opinions and experiences and drive the continuous improvement of services and amenities to an even higher standard.
Challenges
The company needed a tool to monitor the online reputation and guest satisfaction metrics at both a micro and macrolevel along with the dynamics of being able to benchmark properties against each other. This kind of multi-level comparison helps each property to understand where its strengths and weaknesses lie as well as provide wider business intelligence insights to make operational and service improvements on a property or at corporate level.
Solutions
Beachcomber Resorts & Hotels deployed the ReviewPro solutions for the group to further develop Quality Assurance measurability and support this enhanced guest-centric approach.
Best Practices:
Focus on quality managers
The Beachcomber properties have appointed Quality Managers and adjusted the existing job profiles for the properties over the last year. Part of the responsibilities of this role are to monitor the ReviewPro platform daily, follow up with any issues right away, and drive continuous improvement. Weekly, monthly, and quarterly reports are generated and discussed in-depth in regular meetings which take place between properties and among managers to air ongoing issues. The group is also able to analyze data on a larger scale and ensure that any common issues are solved across all properties.
“Guest feedback monitoring on ReviewPro is a key function in the Quality Managers’ responsibility and integral to the wellbeing of the operations. Through this feedback they are able to ensure and measure the compliance to our brand standards as well as relative to the guest expectations.”
-Jason Hardy, Head of Quality Assurance
“Having the ability to view online reviews and dig deeper with surveys provides you with the valuable insight of your hotel operation. Online reviews are often emotional and unstructured, but give us the indicators and triggers we need to then leverage further through our Guest Satisfaction Surveys. This help us to identify service and product gaps that need improvement. You need to use both in order to drive your hotel’s online reputation and keep customer satisfaction high. Being in full control of our survey gives us the edge we need to efficiently identify weaknesses.”
-Jason Hardy, Head of Quality Assurance
Best Practices:
Identified weakness in the arrival experience
First impressions count and a guest’s arrival experience very much influences the rest of the stay. By using cross-level comparisons, the group detected that the arrival experience at one of its resorts was systematically obtaining a lower score compared to the rest. After an in-depth analysis of the scores and reviews, and after evaluating the service standards, the areas for improvement were identified. The resort in question was one of the good performing in overall scores, it was through the disparity in scores compared to other resorts within the chain that Beachcomber was able to identify the difference in experience. This disparity was flagged and addressed by reviewing the guest journey to ensure that both arrival and departure experience was consistent in this property and in line with that of other properties.
Best Practices:
Monitoring the results of refurbishments and renovations
By monitoring guest feedback, properties can not only make more informed decisions on where to invest in renovation, but measure what effect the investment goes onto have on the business through the evolution of the key metrics.
At Beachcomber Resorts & Hotels, further to refurbishment works, online review departmental scores for rooms have increased. The group has been able to see that resorts Canonnier, Mauricia, and Paradis have had a substantial Index increase of the room departments post-refurbishment and renovation.
“We believe this increase is the combination of efforts from refurbishments of rooms, cleanliness and service improvements.”
-Jason Hardy, Head of Quality Assurance
Results
The first thing that the brand noticed was an important stabilization in the scores with less fluctuation.
After just six months of implementation, the GRI™ score increased by 0.7 points to 91.3%
The departmental index scores improved in the first quarter of 2019 with growth ranging from 0.6 to 7.4 points (as compared to the same period last year).
Significantly the notoriously challenging index of “Value” increased by 7.4 points in Q1 2019 compared to Q1 2018.
Why Choose ReviewPro?
“ReviewPro suited our requirements by having on one platform both the Online Reputation and Guest Satisfaction, while presenting the data in a user friendly manner. Having full control of our Guest Satisfaction Survey was also a key factor. Responding to Online Reviews and to our Guest Satisfaction Survey to the reviewers and guest through the platform provided an important time saving criteria.”
Jason Hardy, Head of Quality Assurance
About the
Beachcomber Resorts & Hotels
Beachcomber Resorts & Hotels (“NMHLtd”) carries on a tradition of excellence in hospitality that spans more than six decades. Since 1952 the group has been the pioneer and market leader of the hotel industry in Mauritius with eight resorts, 2140 rooms and five ancillary service companies.
Beachcomber’s mission is to share the gifts of nature and beautiful surroundings with the world by creating a family of resorts, giving guests the opportunity to live exceptional moments.
About Shiji Group
Shiji Group is a multinational technology company that provides software solutions and services for enterprise companies in the hospitality, food service, retail, and entertainment industries, ranging from hospitality technology platforms, hotel management solutions, food and beverage, and retail systems, payment gateways, data management, online distribution and more.
Founded in 1998 as a network solutions provider for hotels, Shiji Group today comprises over 5,000 employees in 80+ subsidiaries and brands in over 31 countries, serving more than 91,000 hotels, 200,000 restaurants, and 600,000 retail outlets.
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