The Global Review Index™
The gold standard in guest experience measurement
What is the Global Review Index™ (GRI™)?
The Global Review Index™ is the industry’s leading standard for measuring guest satisfaction in the hospitality sector. Aggregating data from 140+ online travel agencies (OTAs) and review platforms in over 45 languages, the GRI™ provides a comprehensive, unbiased view of a hotel’s performance based on guest feedback. Whether evaluated daily, weekly, monthly, or annually, the GRI™ offers hoteliers an indispensable snapshot of their reputation.
A study by Cornell University demonstrated the GRI™’s impact, showing that even a 1-point increase in a hotel’s GRI™ correlates with higher profitability. As the gold standard in guest experience metrics, the GRI™ is an essential tool for understanding and improving your hotel’s success.
Why is the GRI™ important?
The GRI™ isn’t just a number—it’s a powerful benchmark for your hotel’s performance. The world’s top hoteliers use it to compare results across properties, monitor performance trends over time, and assess competitiveness within the market. Additionally, the GRI™ plays a crucial role in strategy; many hotels rely on it to set quality objectives, refine operational standards, and optimize online pricing and distribution.
How does the GRI™ work?
Every guest review includes a quantitative assessment of their experience, typically rated on a scale of 0-5 or 0-10, depending on the platform. The GRI™ calculates a score for each hotel based on these ratings, analyzing daily performance and providing an average for any selected time period. Unlike simple averages, The GRI™ algorithm gives more weight to the most recent reviews, ensuring that the index reflects current guest feedback, making it the most reliable metric for tracking and improving performance.
How can you use the GRI™ to succeed?
The GRI™ is more than a performance metric—it’s a strategic tool for growth. By incorporating GRI™ insights into your decision-making process, you can fine-tune operations, improve service standards, and align staff efforts with measurable goals.
Use the GRI™ to benchmark against competitors, set actionable quality objectives, and track progress over time. With a clear understanding of your performance through the GRI™, you can enhance guest satisfaction, build a stronger reputation, and drive long-term success for your hotel or hotel group.
