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PRESS RELEASE
October 12, 2021
Shiji Group announces Kempinski Hotels has gone live on the WeChat Booking Platform through Shiji Distribution Solutions to power direct hotel bookings for Kempinski's portfolio of luxury hotels.
BERLIN, Germany, October 12, 2021 – Shiji, a global leader in secure and scalable business solutions for the hospitality industry, has announced that with the expertise of Shiji Distribution Solutions, Kempinski Hotels in China are now live on the WeChat Booking Platform, which will power direct hotel bookings for Kempinski’s portfolio of luxury hotels.
With the WeChat solution, guests in China will be able to use WeChat to book and pay for rooms at Kempinski properties around the world. The custom solution reflects Kempinski’s branding and is connected to their Central Reservation System (CRS).
WeChat is the No. 1 mobile messaging application in China. With over 1.1 billion monthly active users, WeChat is a must-have channel to reach Chinese consumers looking to book travel products direct with the hotel.
“Kempinski selected Shiji due to their experience and track record in the industry. They are able to provide a global solution for our hotels, that will significantly increase our direct distribution opportunities beyond traditional distribution channels,” said Riko van Santen, Chief Information Officer of Kempinski Hotels.
“We are honored to bring our innovative offerings to Kempinski properties in China and across their global portfolio. Shiji Distribution Solutions’ WeChat solution will help Kempinski reach China travelers while increasing their direct bookings. Kempinski will now be available where the Chinese consumer likes to shop.,” said Greg Berman, COO of Shiji Distribution Solutions at Shiji Group.
Shiji Group is a multi-national technology company that provides software solutions and services for enterprise companies in the hospitality, food service, retail and entertainment industries, ranging from hospitality technology platform, hotel management solutions, food and beverage and retail systems, payment gateways, data management, online distribution and more. Founded in 1998 as a network solutions provider for hotels, Shiji Group today comprises over 5,000 employees in 80+ subsidiaries and brands in over 23 countries, serving more than 91,000 hotels, 200,000 restaurants and 600,000 retail outlets. For more information, visit www.shijigroup.com.
Created in 1897, Kempinski Hotels is Europe’s oldest luxury hotel group. Kempinski’s rich heritage of impeccable personal service and superb hospitality is complemented by the exclusivity and individuality of its properties. Kempinski now comprises a portfolio of 79 five-star hotels and residences in 34 countries and continues to add new properties in Europe, the Middle East, Africa, Asia and the Americas. Each one reflects the strength and success of the Kempinski brand without losing sight of its heritage. The portfolio comprises historic landmark properties, award-winning urban lifestyle hotels, outstanding resorts, and prestigious residences. Each one imbues the quality guests have come to expect from Kempinski while embracing the cultural traditions of its location. Kempinski is a founding member of the Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands. www.kempinski.com • www.discoveryloyalty.com
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