Booking.com Collaborates with Shiji to Enhance Visual Content and Guest Reviews for Hoteliers

BARCELONA, Spain, September 26, 2023 – Shiji Group, the global hospitality technology innovator, has announced a strategic partnership with Booking.com to enhance hoteliers' capabilities in photo asset management, visual content distribution, and guest review management.

Booking.com is the world's largest online travel agency, boasting over 2.7 million properties on its platform. Through this partnership, Booking.com will collaborate with Shiji IcePortal for improved photo management and up-to-date visual content. IcePortal, a division of Shiji Distribution Solutions, specializes in intelligent content distribution and connectivity solutions, assisting hotels in optimizing their distribution strategies and channel rankings. This partnership will allow Booking.com's affiliated hotels to showcase their properties more effectively using high-quality visuals, thereby attracting more guests and increasing bookings.

Additionally, Booking.com has chosen Shiji ReviewPro as a partner for managing guest reviews. As a leading platform in guest feedback management, Shiji ReviewPro helps hotels increase profitability by collecting and analyzing guest feedback. Utilizing actionable insights allows properties to enhance their online reputation and guest satisfaction. This collaboration enables Booking.com's hotels to leverage Shiji ReviewPro’s advanced tools to improve their guest feedback and, consequently, their online presence.

Kevin King, COO of Shiji Group, commented on the partnership: "We are excited to expand our collaboration with Booking.com. By integrating Shiji IcePortal and Shiji ReviewPro into Booking.com's platform, we're providing hoteliers with essential tools to succeed in a highly competitive market. This collaboration reaffirms both companies' dedication to innovation and to delivering value to our global clientele."

This alliance represents a significant milestone for both Shiji Group and Booking.com, combining their expertise to offer hoteliers more efficient management of their online listings.

‍

About Shiji

Shiji is a multi-national technology company that provides software solutions and services for enterprise companies in the hospitality, food service, retail, and entertainment industries, ranging from hospitality technology platforms, hotel management solutions, food and beverage and retail systems, payment gateways, data management, online distribution and more. Founded in 1998 as a network solutions provider for hotels, Shiji today comprises over 5,000 employees in 80+ subsidiaries and brands in over 31 countries, serving more than 91,000 hotels, 200,000 restaurants, and 600,000 retail outlets. For more information visit shijigroup.com

‍

About Booking.com

Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com’s mission is to make it easier for everyone to experience the world. By investing in the technology that helps take the friction out of travel, Booking.com seamlessly connects millions of travellers with memorable experiences, a range of transportation options and incredible places to stay - from homes to hotels and much more. As one of the world’s largest travel marketplaces for both established brands and entrepreneurs of all sizes, Booking.com enables properties all over the world to reach a global audience and grow their businesses. Booking.com is available in 44 languages and offers more than 28 million total reported accommodation listings, including more than 6.6 million listings of homes, apartments and other unique places to stay. No matter where you want to go or what you want to do, Booking.com makes it easy and backs it all up with 24/7 customer support.

‍

‍

‍

‍